Off to On: Concert-Booking & Tour Mgmt.


Art direction

Identity for concert-booking & tour management group, OFF to ON, focused on setting up musicians with the logistics of taking their live show on the road and helping every step of the way.

7th place finalist (out of top 20) in first round of OpenBrand’s ‘Rising Star’ contest.

Designer – Dustin Cordeiro
Client – OpenBrand
Date – 2015

The logo comes in multiple forms with alternating shapes and is used freely across formats for web or print, giving the brand a fluid variability.

Sound = Noise
The use of digital noise throughout the graphics, sometimes in a heart-beat manner, points to the relationship between the music, the individual & the work of OFF to ON.


Spread Your Prophecy
For passionate musicians, creating & sharing music is truly a religious experience. OFF to ON helps get their show on the road & bring their ‘prophecy’ to new, bigger audiences.



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Appreciate on Behance here.


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