#GHMascot Campaign


Print design

Art direction

A series of minimalist posters created to encourage students to submit ideas for the University of Guelph-Humber’s first ever school mascot. Printed on legal sized paper and hung around the university’s walls to spark interest.

Student involvement saw a rise by 30% during this campaign.

Designer – Dustin Cordeiro
Client – University of Guelph-Humber
Date – 2014
Credit – FreePik



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